Hey there, aspiring creators! If you’ve ever dreamed of making it big on YouTube, Caspar Lee, a former successful YouTuber turned entrepreneur, has some advice.
He believes that while YouTube can be a blast, chasing big bucks might be more challenging than it seems.
Caspar Lee, who gained fame in the 2010s with his funny videos and challenges, knows something about YouTube.
He amassed over 6 million subscribers before stepping away in 2019 to focus on building businesses.
“In the beginning, YouTube wasn’t cool, but people were watching.
Eventually, it started to become cool,” Lee explained in an interview.
Today, more young people want to be YouTubers than astronauts! That’s pretty amazing. But Caspar Lee wants to be honest with you: making serious money from YouTube isn’t a walk in the park.
Sure, the creator economy is growing fast, set to double to $480 billion by 2027.
But becoming a big YouTube star? That’s tougher than ever.
Lee pointed out that YouTubers with millions of fans can make millions of dollars, primarily through ads on their videos.
Take MrBeast, for example—he’s at the top of the YouTube game, raking in $600 million to $700 million a year.
But here’s the catch: only a lucky few reach those heights. A survey found that nearly half of creators made less than $15,000 annually in 2023. Only 13% made over $100,000.
So, what’s Caspar Lee’s advice for budding YouTubers?
He suggests finding ways to succeed that don’t rely solely on fame or followers.
“When you create content about yourself, you depend on staying relevant.
But if you focus on topics people care about, you can ride on the popularity of that subject,” Lee advised.
He also encourages creators to think outside the box: “How can you create content that’s less about you and more about what people want to see?”
Since leaving YouTube, Caspar Lee has launched businesses like Influencer.com and Creator Ventures, diving deeper into the creator economy.
In conclusion, while YouTube can be a fun platform to showcase your talents and connect with fans, Caspar Lee reminds us that making it a full-time gig isn’t guaranteed.
It takes creativity, persistence, and sometimes a bit of luck to stand out in a crowded field.
So, whether you’re in it for fun or aiming for fame and fortune, remember to enjoy the journey and explore all the opportunities the creator economy has to offer.